Firstly, let me declare my interest. You may know that I am the owner of Richmond Green Marketing (RGM). We help developers reach market, largely through effective distribution networks. One of our clients is a master agency in Sharm el Sheikh with good coverage through five offices in the region. The reason I think this might be interesting more widely than just those already dealing in Egypt is why it is strong amidst the current general gloom and why our client has sold more than a property a day since the first of January.
There is not SIPP story (yet). People aren't lured with stories of massive capital growth. There is no 40% off (in fact, developers are putting prices up). There are no mortgages. There is only a little in the way of rental guarantees.
So why is it working? These are the most simple ingredients going.
1. You can buy a small apartment on a hotel managed resort from £29,000.
2. The sun shines every day.
3. It is very accessible from Northern European airports.
4. Once in Sharm, nothing is more than 25 minutes drive from the airport.
5. Touriism is booming due to the overrall ease of holidaying in Sharm.
As we all sit there scratching our heads about what will sell this year we would do well to remember the basics.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment